The 6 Best Purple Shampoos for Blonde Hair on Amazon in 2026

By TwelveTabs · Updated

Illustration: a plain violet bottle beside folded cream towels and a small amber jar on a white bathroom shelf, drawn as a soft 3D render. Not a real product.

As an Amazon Associate we may earn from qualifying purchases. Our picks are independently researched, written by TwelveTabs AI and never sponsored.

The top picks

Our top pick is the Fanola No Yellow Purple Shampoo, a deep-violet toner that its listing says neutralizes brassy and yellow tones. We read 120 Amazon result cards for purple shampoo, compared 10 finalists and kept six that suit different hair and routines.

The Matrix So Silver is a professional toner for blonde and grey hair, and the L’Oreal EverPure Purple Shampoo is a sulfate-free option. The Clairol Shimmer Lights is made for silver and highlighted hair, the Redken Blondage is a salon shampoo for bleached hair, and the Moroccanoil Blonde Perfecting is a sulfate-free shampoo in a small bottle. Ingredients and leave-on times below are what each listing says, not our own claims, and we make no promise about hair health.

The method

How this pick was made

Fanola No Yellow Purple Shampoo is the top pick. This is the work behind that choice.

  1. 96Amazon search results read, across 1 search
  2. 10finalist pages read in full
  3. 44shopper reviews read
  4. 2expert sources cross-checked: Allure, Byrdie

Run on October 1, 2026. AI read the listings and what shoppers say, then wrote this guide. Full method and limits

Our picks in detail

The WinnerBest for heavy brass with a deep violet
Fanola No Yellow Purple Shampoo

Fanola No Yellow Purple Shampoo

Best for: Heavy brass, a deep violet

  • $19.99
  • 4.6 (169,349 reviews)5-star 77% · 1-star 3%
  • 2K+ bought last month
  • Pros Extra violet pigment that its listing says neutralizes brassy and yellow tones
  • Cons Amazon's own summary is mixed on pigmentation and negative on dryness, and notes that it can stain hands purple

Prices and ratings as of October 1, 2026.

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Pros and cons

Why it made the list

  • Its listing says an extra violet pigment neutralizes brassy and yellow tones.
  • It is made for blonde hair, for women and men, to be left on for 1 to 5 minutes and reapplied for the result you want.
  • The listing calls it a professional Italian brand and describes it as an at-home toning step between colour services.

Drawbacks

  • Amazon’s own summary is mixed on pigmentation and negative on dryness, and notes that it can stain hands purple.
  • Critical comments on its page call the smell strong.

Watch for this: The same title sits on three listings, a mini size, a larger bottle and a two-pack, that share one review total. The page we read is the 11.8 fl oz bottle.

Skip it if you are sensitive to strong smells or want a sulfate-free formula, which the listing text we read does not name.

Top AlternativeBest for blonde and grey hair
Matrix So Silver Purple Shampoo

Matrix So Silver Purple Shampoo

Best for: Blonde and grey hair, colour-treated or natural

  • $24.00
  • 4.5 (47,581 reviews)5-star 76% · 1-star 3%
  • 7K+ bought last month
  • Pros Purple pigments that its listing says neutralize brassy yellow tones in blonde and grey hair
  • Cons Amazon's own summary is mixed on value, moisturizing and hair condition

Prices and ratings as of October 1, 2026.

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Pros and cons

Why it made the list

  • Its listing says it deposits purple pigments to neutralize yellow tones in blonde and grey hair.
  • It says it suits both colour-treated and natural hair, and recommends leaving it on for five minutes for the most toning.
  • It belongs to a So Silver range that also has a conditioner, a mask and a leave-in spray.

Drawbacks

  • Amazon’s own summary is mixed on value, moisturizing and hair condition.
  • Critical comments on its page say the bottle arrived leaking.

Watch for this: A larger bottle is sold as a separate listing with the same total. The page we read is the 10.1 fl oz bottle.

Skip it if you want a sulfate-free formula, which the listing text we read does not name.

Top Alternative
L'Oreal Paris EverPure Brass Toning Purple Shampoo

L'Oreal Paris EverPure Brass Toning Purple Shampoo

Best for: A sulfate-free toner

  • $9.97
  • 4.5 (29,410 reviews)5-star 72% · 1-star 3%
  • 10K+ bought last month
  • ★ Amazon's Choice
  • Pros Sulfate-free, brass-toning purple shampoo, per its listing
  • Cons Amazon's own summary is mixed on moisture

Prices and ratings as of October 1, 2026.

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Pros and cons

Pros

  • Sulfate-free, brass-toning purple shampoo, per its listing
  • Hibiscus and purple dye in the formula
  • Used two to three times a week, per the listing
  • Vegan and free of parabens, per its listing

Cons

  • Amazon's own summary is mixed on moisture
  • A critical comment says nine days of use showed no change in hair tone
Top AlternativeBest for silver and highlighted hair
Clairol Professional Shimmer Lights Purple Shampoo

Clairol Professional Shimmer Lights Purple Shampoo

Best for: Silver and highlighted hair

  • $8.38
  • 4.6 (19,775 reviews)5-star 79% · 1-star 3%
  • 10K+ bought last month
  • ★ Amazon's Choice
  • Pros Colour-enhancing purple shampoo for blonde, highlighted and silver hair, per its listing
  • Cons Amazon's own summary is mixed on fragrance and dryness

Prices and ratings as of October 1, 2026.

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Pros and cons

Why it made the list

  • Its listing says it brightens and refreshes blonde, highlighted and silver hair.
  • It says it renews faded highlights and ash-toned hair.
  • The listing says it removes dull yellow in silver hair and leaves hair shiny without residue.

Drawbacks

  • Amazon’s own summary is mixed on fragrance and dryness.
  • The listing text we read is three short lines, with no ingredient or leave-on details.

Watch for this: Four listings share this total as sizes of one shampoo. The page we read is the 8 fl oz bottle.

Skip it if you want ingredient details or a leave-on time on the page.

Top AlternativeBest salon shampoo for bleached hair
Redken Blondage Purple Shampoo

Redken Blondage Purple Shampoo

Best for: Bleached and colour-treated blonde

  • $31.00
  • 4.6 (16,057 reviews)5-star 80% · 1-star 3%
  • 4K+ bought last month
  • ★ Amazon's Choice
  • Prime
  • Pros Professional salon shampoo for colour-treated and bleached hair, per its listing
  • Cons Amazon's own summary is mixed on dryness and value

Prices and ratings as of October 1, 2026.

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Pros and cons

Why it made the list

  • Its listing calls it a professional salon shampoo for colour-treated and chemically treated hair, including bleached hair.
  • It says the purple pigments neutralize brassy, yellow and orange undertones.
  • The listing gives use two to three times a week, left on for three to five minutes, with salicylic acid, protein and glycerin in the formula.

Drawbacks

  • Amazon’s own summary is mixed on dryness and value.
  • A leave-on of three to five minutes asks more care than a rinse-through shampoo (our inference).

Watch for this: The 33.8 fl oz bottle is a separate listing with the same total. The 10.1 fl oz size is the one on the page we read.

Skip it if you want a shampoo you can rinse out at once.

Top AlternativeBest sulfate-free shampoo in a small bottle
Moroccanoil Blonde Perfecting Purple Shampoo

Moroccanoil Blonde Perfecting Purple Shampoo

Best for: A small, sulfate-free bottle

  • $14.00
  • 4.5 (11,100 reviews)5-star 75% · 1-star 4%
  • 2K+ bought last month
  • ★ Amazon's Choice
  • Pros Violet pigments that its listing says neutralize brassiness
  • Cons Amazon's own summary is negative on bottle size: the size read is 2.4 oz

Prices and ratings as of October 1, 2026.

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Pros and cons

Why it made the list

  • Its listing says violet pigments neutralize brassiness.
  • The formula is colour-safe and sulfate-free, and it is for blonde, lightened or grey hair.
  • The page we read is the 2.4 oz size, a small bottle.

Drawbacks

  • Amazon’s own summary is negative on bottle size.
  • Amazon’s summary is also mixed on dryness and value.

Watch for this: Larger sizes are sold under separate listings with the same total. The page we read is the 2.4 oz bottle.

Skip it if you want a large bottle for regular use.

Compare the picks

Prices and ratings as of October 1, 2026. They change often, so check today's price on Amazon.

Our picks, side by side
PictureProductOutcome
1Fanola No Yellow Purple ShampooFanola No Yellow Purple ShampooMade for: Blonde hair · Size read: 11.8 fl ozPrice $19.992K+ bought last monthRating 4.6169,349 reviews5-star 77% · 1-star 3%Winner. Best for: Heavy brass, a deep violet
2Matrix So Silver Purple ShampooMatrix So Silver Purple ShampooMade for: Blonde and grey hair · Size read: 10.1 fl ozPrice $24.007K+ bought last monthRating 4.547,581 reviews5-star 76% · 1-star 3%Best for: Blonde and grey hair, colour-treated or natural
3L'Oreal Paris EverPure Brass Toning Purple ShampooL'Oreal Paris EverPure Brass Toning Purple ShampooMade for: Blonde, bleached, silver · Size read: 6.8 fl ozPrice $9.9710K+ bought last monthRating 4.529,410 reviews5-star 72% · 1-star 3%Best for: A sulfate-free toner
4Clairol Professional Shimmer Lights Purple ShampooClairol Professional Shimmer Lights Purple ShampooMade for: Blonde, highlighted, silver · Size read: 8 fl ozPrice $8.3810K+ bought last monthRating 4.619,775 reviews5-star 79% · 1-star 3%Best for: Silver and highlighted hair
5Redken Blondage Purple ShampooRedken Blondage Purple ShampooMade for: Blonde, bleached, colour-treated · Size read: 10.1 fl ozPrice $31.004K+ bought last monthRating 4.616,057 reviews5-star 80% · 1-star 3%Best for: Bleached and colour-treated blonde
6Moroccanoil Blonde Perfecting Purple ShampooMoroccanoil Blonde Perfecting Purple ShampooMade for: Blonde, lightened, grey · Size read: 2.4 ozPrice $14.002K+ bought last monthRating 4.511,100 reviews5-star 75% · 1-star 4%Best for: A small, sulfate-free bottle

How to choose a purple shampoo for blonde hair

Allure and Byrdie both quote colourists. Their advice comes down to your hair, the strength and the timing.

  • Your hair colour. Allure says purple shampoos typically work best on silver or blonde hair, because purple sits opposite yellow on the colour wheel and cancels brassy yellow tones. It says darker blondes and brunettes tend to turn orange, not yellow, and may want a blue shampoo instead. Byrdie quotes a colourist saying that if your hair is brassy orange or warm brunette, purple is too light.
  • How strong a purple. Byrdie says ultra-dark violet shades are better at cancelling warm tones completely, while a light purple suits someone who wants only slight toning. The Fanola No Yellow listing describes an extra violet pigment, and the L’Oreal EverPure Purple Shampoo listing describes a brass-toning formula for regular use.
  • How long you leave it on. Allure warns that leaving a purple shampoo on too long can leave an icy blonde with a blue-purple tinge, so read the instructions and time it. The listings differ: Fanola says 1 to 5 minutes, Matrix says five for the most toning, and Redken says three to five.
  • Dryness. Byrdie says purple shampoos can be drying and suggests hydrating ingredients such as argan oil, shea butter or keratin amino acids. The L’Oreal EverPure Purple Shampoo and the Moroccanoil Blonde Perfecting listings both say sulfate-free.
  • Test first. Byrdie quotes a colourist who suggests trying a purple shampoo on a strand of hair first to see the effect on your shade.

For a single wash between washes, our dry shampoos guide covers sprays, and our shampoo and conditioner sets guide covers sets.

What we left out, and why

Of the 96 organic cards we read, 10 had their pages read in full and six became picks.

  • Botanic Hearth purple shampoo and conditioner set. A set, which our sets guide covers.
  • L’Oreal’s purple shampoo and conditioner set. A set, with its own review total.
  • Bold Uniq purple shampoo. The page offers a Style selector and a critical comment says the box says to use it after a regular shampoo. With the other styles’ totals out of view, we could not rule out that its review total covers more than one product.
  • Olaplex N°.4P purple shampoo. The listing text we read is a single line giving the volume, so there was nothing in its bullets to back a pick.

This guide has no Wirecutter pick in the comparison table.

For a shampoo that protects color on dry hair, see our guide to shampoo for colored dry hair.

How we researched

On October 1, 2026 we read 120 Amazon result cards for the phrase 'purple shampoo' across two pages of results: 96 organic cards and 24 sponsored. AI compared them, set aside sponsored repeats, size and pack variants, and shampoo and conditioner sets, read the pages of 10 finalists and chose six purple shampoos for different hair and routines. AI wrote this guide from that research.

Listings change: we read them on October 1, 2026, and a size, pack or seller may differ today. Ingredients, leave-on times and hair types are the listing text as we read it, which the collector cut to about 200 characters per bullet. Several listings share one page across sizes, so check the bottle size you order.

Prices, ratings and review counts come from Amazon and were read on October 1, 2026.

Sources

Frequently asked questions

Does purple shampoo really help with blonde hair?

Allure explains that purple cancels yellow on the colour wheel, so a purple shampoo can balance brassy yellow tones and maintain brightness between salon visits. It works best on silver and blonde hair, and none of the listings here promise to treat hair damage.

What is the best way to use purple shampoo?

Follow the instructions on the bottle and watch the clock. Allure warns that too long on icy blonde can leave a blue-purple tinge, and the listings give 1 to 5 minutes for the Fanola No Yellow and three to five minutes for the Redken Blondage. Byrdie suggests trying it on a strand first.

Should you use purple or blue shampoo?

Allure says darker blondes and brunettes tend to turn orange rather than yellow, and blue is the complement of orange. Byrdie quotes a colourist saying purple is too light for brassy orange or warm brunette hair.

Which purple shampoo do hairdressers use?

We cannot say what any hairdresser uses. Four picks come from professional lines, according to their listings: the Fanola No Yellow, the Matrix So Silver, the Clairol Shimmer Lights and the Redken Blondage.

How did TwelveTabs choose these purple shampoos?

We compared the Amazon results for one search phrase, set aside sponsored repeats, size and pack variants and sets, and read each finalist’s page for its listed pigment, ingredients and hair type. Each pick suits a different kind of blonde.

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