The 5 Best All Natural Shampoos on Amazon in 2026

By TwelveTabs · Updated

Illustration: two plain cream pump bottles and an amber soap bar with a navy band on a pale shelf beside a green leaf sprig, drawn as a soft 3D render. Not a real product.

As an Amazon Associate we may earn from qualifying purchases. Our picks are independently researched, written by TwelveTabs AI and never sponsored.

The top picks

Our top pick is the ATTITUDE shampoo, a 32 fl oz liquid shampoo that carries the EWG Verified mark and that its listing calls plant-based. We read 124 Amazon result cards for “natural shampoo”, compared 10 contenders on their own pages and kept five, because every pick had to say what is in it. Looking for a set that includes a conditioner? See our guide to shampoo and conditioner sets.

Then one pick for each way of buying. For a pump-style daily shampoo with organic aloe and tea tree oil, the Ingreendients shampoo. For a gallon you refill from, the Ginger Lily Farms shampoo. For a cream shampoo with organic oils, the INNERSENSE hairbath. For no plastic bottle at all, the J.R. Liggett’s bars.

Here an all natural shampoo means a shampoo whose own listing sells it as natural, naturally derived, organic or botanical, or that carries a mark such as EWG Verified. “Natural” in this guide is always the listing’s word, never ours. Dry shampoo, conditioner on its own, medicated shampoo, and kids’ and pet shampoo are not counted.

The method

How this pick was made

ATTITUDE Moisturizing Shampoo is the top pick. This is the work behind that choice.

  1. 124Amazon search results read, across 1 search
  2. 10finalist pages read in full
  3. 4expert sources cross-checked

Run on October 6, 2026. AI read the listings and what shoppers say, then wrote this guide. Full method and limits

Our picks in detail

The WinnerBest plant-based shampoo with an EWG mark
ATTITUDE Moisturizing Shampoo

ATTITUDE Moisturizing Shampoo

Best for: A plant-based shampoo with the EWG Verified mark

  • $17.79
  • 4.5 (1,732 reviews)5-star 78% · 1-star 6%
  • 2K+ bought last month
  • Prime
  • Pros EWG Verified mark, per the listing
  • Cons Amazon's own summary lists hair condition as mixed

Prices and ratings as of October 6, 2026.

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Pros and cons

Why it made the list

  • Its listing carries the EWG Verified mark, which it says means an independent review against EWG’s criteria.
  • The formula is described as naturally derived under ISO 16128, with grapeseed oil and olive leaf extract.
  • In the listing text we read, parabens, MIT, formaldehyde releasers and phthalates are named as left out.
  • The 32 fl oz bottle is designed to be refilled from the maker’s bulk format.
  • Amazon’s own summary says customers like the fragrance and the ingredients, which it calls clean.

Drawbacks

  • Amazon’s own summary lists hair condition as mixed, with some noticing improvements after one use and others reporting problems.
  • The listing text we read names one scent, pear amber.

Watch for this: the page has no size or scent menu, so the 32 fl oz bottle is the one read here.

Skip it if you want a bar or a gallon. The J.R. Liggett’s bars has no bottle and the Ginger Lily Farms shampoo is the largest size here.

Top AlternativeBest daily shampoo with organic aloe
Ingreendients Natural Shampoo

Ingreendients Natural Shampoo

Best for: A daily shampoo with organic aloe and tea tree oil

  • $23.95
  • 4.4 (699 reviews)5-star 70% · 1-star 5%
  • 300+ bought last month
  • ★ Amazon's Choice
  • Prime
  • Pros Organic aloe, tea tree oil and apple cider vinegar
  • Cons Amazon's own summary says some find it drying and others do not

Prices and ratings as of October 6, 2026.

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Pros and cons

Why it made the list

  • Its listing says it is made with organic, plant-derived ingredients such as aloe vera, tea tree oil and apple cider vinegar.
  • It is listed as sulfate-free and silicone-free, and described as a pH-balanced formula for everyday use.
  • Vegan, certified gluten-free and cruelty-free are all listed, and it is made in small batches in California.
  • Amazon’s own summary says customers like the light natural smell and the lather.

Drawbacks

  • Amazon’s own summary says customers disagree on the moisturizing effect, with some finding it too drying.
  • The 9.6 fl oz bottle is on the small side for this list.

Skip it if you wash often and want a large bottle. The ATTITUDE shampoo is 32 fl oz and the Ginger Lily Farms shampoo is a gallon.

Top AlternativeBest gallon refill
Ginger Lily Farms Botanicals Moisturizing Shampoo

Ginger Lily Farms Botanicals Moisturizing Shampoo

Best for: A gallon-size refill for a shower dispenser

  • $24.99
  • 4.4 (5,208 reviews)5-star 72% · 1-star 5%
  • 1K+ bought last month
  • ★ Amazon's Choice
  • Prime
  • Pros Gallon size for refilling dispensers, per the listing
  • Cons Amazon's own summary lists lather and dryness as mixed

Prices and ratings as of October 6, 2026.

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Pros and cons

Why it made the list

  • The page opened on a 128 fl oz gallon that the listing says suits refilling a shower dispenser.
  • Its listing says it uses naturally derived ingredients enriched with vitamins, essential oils and botanical extracts.
  • It is listed as PETA-certified and vegan.
  • Amazon’s own summary says one customer found it lasts a year.

Drawbacks

  • Amazon’s own summary lists lather and dryness as mixed.
  • A gallon is a big bottle to open before you know the coconut mango scent suits you.

Watch for this: Amazon shows this shampoo in more than one size and scent. The page opened on the gallon in Coco Mango.

Skip it if you want to try a shampoo first. The Ingreendients shampoo is a small bottle.

Top AlternativeBest cream shampoo
INNERSENSE Hydrating Cream Hairbath Shampoo

INNERSENSE Hydrating Cream Hairbath Shampoo

Best for: A cream shampoo made with organic oils

  • $30.00
  • 4.6 (2,420 reviews)5-star 79% · 1-star 4%
  • 3K+ bought last month
  • Prime
  • Pros Cream shampoo with shea butter and plant oils
  • Cons Amazon's own summary says some find it leaves a greasy residue

Prices and ratings as of October 6, 2026.

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Pros and cons

Why it made the list

  • Its listing describes a cream shampoo with raw shea butter and avocado, sage, monoi and tamanu oils.
  • The formula is listed as silicone-free, for thick, coarse or thirsty hair.
  • It says the ingredients are grown organically and sourced from named plantations, orchards and farms.
  • Amazon’s own summary says it keeps hair moisturized without leaving it dry.

Drawbacks

  • Amazon’s own summary says some customers find it leaves a greasy residue or makes their hair finer.
  • Only the 10 oz size was read.

Skip it if you like a thin, foamy lather. A cream shampoo is a different feel from the Ingreendients shampoo.

Top Alternative
J.R. Liggett's All Natural Shampoo Bar Variety Set

J.R. Liggett's All Natural Shampoo Bar Variety Set

Best for: A plastic-free set of three shampoo bars

  • $21.59
  • 4.2 (14,502 reviews)5-star 64% · 1-star 8%
  • 200+ bought last month
  • ★ Amazon's Choice
  • Prime
  • Pros Plastic-free bars, per the listing
  • Cons Amazon's own summary lists dryness and results as mixed

Prices and ratings as of October 6, 2026.

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Pros and cons

Pros

  • Plastic-free bars, per the listing
  • Three formulas in one set
  • Handmade in New Hampshire since 1982, per the listing
  • Amazon's own summary says the lather is rich and quick

Cons

  • Amazon's own summary lists dryness and results as mixed
  • Amazon's own summary says some call it terrible for their hair

Compare the picks

Prices and ratings as of October 6, 2026. They change often, so check today's price on Amazon.

Our picks, side by side
PictureProductOutcome
1ATTITUDE Moisturizing ShampooATTITUDE Moisturizing ShampooForm: Liquid, 32 fl oz · Listing says: EWG Verified, plant-basedPrice $17.792K+ bought last monthRating 4.51,732 reviews5-star 78% · 1-star 6%Winner. Best for: A plant-based shampoo with the EWG Verified mark
2Ingreendients Natural ShampooIngreendients Natural ShampooForm: Liquid, 9.6 fl oz · Listing says: Organic plant-derived, sulfate-freePrice $23.95300+ bought last monthRating 4.4699 reviews5-star 70% · 1-star 5%Best for: A daily shampoo with organic aloe and tea tree oil
3Ginger Lily Farms Botanicals Moisturizing ShampooGinger Lily Farms Botanicals Moisturizing ShampooForm: Liquid, 128 fl oz · Listing says: Naturally derived, PETA veganPrice $24.991K+ bought last monthRating 4.45,208 reviews5-star 72% · 1-star 5%Best for: A gallon-size refill for a shower dispenser
4INNERSENSE Hydrating Cream Hairbath ShampooINNERSENSE Hydrating Cream Hairbath ShampooForm: Cream, 10 oz · Listing says: Organic, silicone-freePrice $30.003K+ bought last monthRating 4.62,420 reviews5-star 79% · 1-star 4%Best for: A cream shampoo made with organic oils
5J.R. Liggett's All Natural Shampoo Bar Variety SetJ.R. Liggett's All Natural Shampoo Bar Variety SetForm: Bars, 3 x 3.5 oz · Listing says: All Natural, zero plasticPrice $21.59200+ bought last monthRating 4.214,502 reviews5-star 64% · 1-star 8%Best for: A plastic-free set of three shampoo bars

How to choose an all natural shampoo

Start with the ingredient list, not the front label.

  • Treat the front label as a claim. FDA says it has no list of approved or accepted claims for cosmetics and does not approve cosmetic labeling before sale; a claim must be truthful and not misleading. Organically Becca warns that many brands call themselves “plant-based” or “herbal” and still use ingredients she avoids. Read the ingredient list of the Ingreendients shampoo or the J.R. Liggett’s bars before you trust a headline.
  • Know what “organic” means. FDA says the cosmetics laws it enforces do not define “organic”. The USDA’s National Organic Program does, and an organic claim has to meet USDA’s rules as well as FDA’s. The INNERSENSE hairbath and the Ingreendients shampoo use organic wording in their listings.
  • Decide what you want left out. Organically Becca and Organic Beauty Lover both name sulfates, parabens, synthetic fragrance, silicones and PEGs in their lists of ingredients to avoid, and Organic Beauty Lover adds synthetic dyes, phthalates and formaldehyde-releasing preservatives. The Ingreendients shampoo is listed as sulfate-free and silicone-free, the ATTITUDE shampoo names parabens and phthalates as left out, and the INNERSENSE hairbath is listed as silicone-free.
  • Look for an outside mark. The ATTITUDE shampoo lists the EWG Verified mark, and says it was independently reviewed against EWG’s criteria. A mark is the maker’s statement about a program run by someone else, so check the program’s own page if it matters to you.
  • Choose the form that fits your routine. Shampoo comes as a liquid, a cream or a bar. The J.R. Liggett’s bars is a bar set and the Ginger Lily Farms shampoo is a gallon, while the others are single bottles.

What we left out, and why

We read 124 result cards across two pages of “natural shampoo”. 28 were sponsored, and we skipped them. From the 96 organic listings we chose 10 contenders by review count, one listing per product family, and read the Amazon page of each. We kept five. Five were left out:

  • Native Coconut Vanilla Shampoo and Conditioner. A shampoo-plus-conditioner 2-pack, and its total is shared with two other Native listings. We prefer a shampoo-only listing, and none was read.
  • Avalon Organics All Natural Coconut Pear Shampoo. Its total also shows on another Avalon Organics formula, so it may be pooled, and we could not show it is not.
  • California Naturals Classic Clean Toasted Coconut Shampoo. Its total shows on three listings, one of them a different California Naturals formula.
  • Nature Sustained Natural Shampoo. Its listing makes medical-style claims we do not repeat, and its total is shared with a second listing for another hair type.
  • Andalou Naturals Argan Oil Shea Moisture Rich Shampoo. The listing text we read is three short marketing lines with no ingredient facts.

How we researched

On October 6, 2026 we read the first two pages of Amazon's results for "natural shampoo": 124 result cards, 96 distinct organic listings. AI compared them, read the Amazon pages of 10 contenders and named 5 picks. AI wrote this guide from that research.

Listings change: we read them on October 6, 2026, and a size, scent or seller may differ today. Some listings cover more than one size or scent under a single rating, so a rating describes the line and not the exact version shown. The Amazon text we kept for each product is cut short, so a feature that is not named here may still be on the full page.

Prices, ratings and review counts come from Amazon and were read on October 6, 2026.

Sources

Frequently asked questions

What is the best all natural shampoo?

For most people, the ATTITUDE shampoo: a plant-based shampoo with the EWG Verified mark and a listing that names what it leaves out. For no plastic bottle, the J.R. Liggett’s bars.

What does “all natural” mean on a shampoo?

On a label, less than it sounds. FDA says it does not approve cosmetic labeling claims before sale and keeps no list of accepted ones, and that “organic” is a term the USDA defines. That is why this guide leans on each listing’s ingredient facts and marks.

Which ingredients do natural shampoo guides tell you to avoid?

Organically Becca and Organic Beauty Lover both list sulfates, parabens, synthetic fragrance, silicones and PEGs, and Organic Beauty Lover adds synthetic dyes, phthalates and formaldehyde-releasing preservatives. These are their lists, not ours. Compare them with the ingredient list on the bottle.

Is a shampoo bar better than a liquid?

Not better, just different. The J.R. Liggett’s bars is a bar set that its listing says has zero plastic, while the Ginger Lily Farms shampoo is a gallon you decant from. Pick the form that fits how you wash.

How did TwelveTabs choose these shampoos?

TwelveTabs, our AI shopping agent, compared Amazon’s results for “natural shampoo”, read the pages of 10 contenders and named five picks, as of October 6, 2026. We checked the label advice against FDA, Organically Becca and Organic Beauty Lover. To see what it picks today, run the search yourself with the button on this page.

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