# The 6 Best Purple Shampoos for Blonde Hair on Amazon in 2026 > Best purple shampoo for blonde hair in 2026: a deep-pigment toner, sulfate-free and salon options for brassy, bleached or grey hair, and a small bottle. Guide: https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/ · Updated 2026-10-01 · By TwelveTabs · Search it live: https://twelvetabs.com/?q=purple%20shampoo&guide=best-purple-shampoo-for-blonde-hair As an Amazon Associate we may earn from qualifying purchases. Our picks are independently researched, written by TwelveTabs AI and never sponsored. Prices and ratings change often: see the guide for today's. ## The top picks - **Heavy brass, a deep violet:** Fanola No Yellow Purple Shampoo. A purple shampoo whose listing says it has an extra violet pigment that neutralizes brassy and yellow tones, to be left on for 1 to 5 minutes, in the 11.8 fl oz size read. - **Blonde and grey hair, colour-treated or natural:** Matrix So Silver Purple Shampoo. A professional toning shampoo whose listing says it deposits purple pigments to neutralize yellow tones in blonde and grey hair, and suits colour-treated and natural hair, in the 10.1 fl oz size read. - **A sulfate-free toner:** L'Oreal Paris EverPure Brass Toning Purple Shampoo. A sulfate-free purple shampoo whose listing says it neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair, with hibiscus and purple dye in the formula. - **Silver and highlighted hair:** Clairol Professional Shimmer Lights Purple Shampoo. A colour-enhancing purple shampoo whose listing says it brightens blonde, highlighted and silver hair, renews faded highlights and removes dull yellow in silver hair without residue. - **Bleached and colour-treated blonde:** Redken Blondage Purple Shampoo. A professional salon purple shampoo whose listing says it is for colour-treated and bleached hair, neutralizes brassy, yellow and orange undertones and is used two to three times a week. - **A small, sulfate-free bottle:** Moroccanoil Blonde Perfecting Purple Shampoo. A purple shampoo whose listing says violet pigments neutralize brassiness in a colour-safe, sulfate-free formula for blonde, lightened or grey hair, in the small 2.4 oz size read. Our top pick is the **[Fanola No Yellow Purple Shampoo](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-1)**, a deep-violet toner that its listing says neutralizes brassy and yellow tones. We read 120 Amazon result cards for purple shampoo, compared 10 finalists and kept six that suit different hair and routines. The [Matrix So Silver](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-2) is a professional toner for blonde and grey hair, and the [L'Oreal EverPure Purple Shampoo](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-3) is a sulfate-free option. The [Clairol Shimmer Lights](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-4) is made for silver and highlighted hair, the [Redken Blondage](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-5) is a salon shampoo for bleached hair, and the [Moroccanoil Blonde Perfecting](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-6) is a sulfate-free shampoo in a small bottle. Ingredients and leave-on times below are what each listing says, not our own claims, and we make no promise about hair health. ## How to choose a purple shampoo for blonde hair Allure and Byrdie both quote colourists. Their advice comes down to your hair, the strength and the timing. - **Your hair colour.** Allure says purple shampoos typically work best on silver or blonde hair, because purple sits opposite yellow on the colour wheel and cancels brassy yellow tones. It says darker blondes and brunettes tend to turn orange, not yellow, and may want a blue shampoo instead. Byrdie quotes a colourist saying that if your hair is brassy orange or warm brunette, purple is too light. - **How strong a purple.** Byrdie says ultra-dark violet shades are better at cancelling warm tones completely, while a light purple suits someone who wants only slight toning. The [Fanola No Yellow](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-1) listing describes an extra violet pigment, and the [L'Oreal EverPure Purple Shampoo](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-3) listing describes a brass-toning formula for regular use. - **How long you leave it on.** Allure warns that leaving a purple shampoo on too long can leave an icy blonde with a blue-purple tinge, so read the instructions and time it. The listings differ: [Fanola](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-1) says 1 to 5 minutes, [Matrix](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-2) says five for the most toning, and [Redken](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-5) says three to five. - **Dryness.** Byrdie says purple shampoos can be drying and suggests hydrating ingredients such as argan oil, shea butter or keratin amino acids. The [L'Oreal EverPure Purple Shampoo](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-3) and the [Moroccanoil Blonde Perfecting](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-6) listings both say sulfate-free. - **Test first.** Byrdie quotes a colourist who suggests trying a purple shampoo on a strand of hair first to see the effect on your shade. For a single wash between washes, our [dry shampoos guide](https://twelvetabs.com/reviews/best-dry-shampoos/) covers sprays, and our [shampoo and conditioner sets guide](https://twelvetabs.com/reviews/best-shampoo-and-conditioner-sets/) covers sets. ## Our picks in detail ### 1. Fanola No Yellow Purple Shampoo: best for heavy brass with a deep violet **Why it made the list** - Its listing says an extra violet pigment neutralizes brassy and yellow tones. - It is made for blonde hair, for women and men, to be left on for 1 to 5 minutes and reapplied for the result you want. - The listing calls it a professional Italian brand and describes it as an at-home toning step between colour services. **Drawbacks** - Amazon's own summary is mixed on pigmentation and negative on dryness, and notes that it can stain hands purple. - Critical comments on its page call the smell strong. **Watch for this:** The same title sits on three listings, a mini size, a larger bottle and a two-pack, that share one review total. The page we read is the 11.8 fl oz bottle. **Skip it if** you are sensitive to strong smells or want a sulfate-free formula, which the listing text we read does not name. ### 2. Matrix So Silver Purple Shampoo: best for blonde and grey hair **Why it made the list** - Its listing says it deposits purple pigments to neutralize yellow tones in blonde and grey hair. - It says it suits both colour-treated and natural hair, and recommends leaving it on for five minutes for the most toning. - It belongs to a So Silver range that also has a conditioner, a mask and a leave-in spray. **Drawbacks** - Amazon's own summary is mixed on value, moisturizing and hair condition. - Critical comments on its page say the bottle arrived leaking. **Watch for this:** A larger bottle is sold as a separate listing with the same total. The page we read is the 10.1 fl oz bottle. **Skip it if** you want a sulfate-free formula, which the listing text we read does not name. ### 3. L'Oreal Paris EverPure Brass Toning Purple Shampoo: best sulfate-free toner **Why it made the list** - Its listing says it is a sulfate-free brass-toning shampoo for blonde, bleached, highlighted and silver hair. - The formula has hibiscus and purple dye, and the listing says to use it two to three times a week. - The listing calls it vegan and free of parabens and harsh salts. **Drawbacks** - Amazon's own summary is mixed on moisture. - A critical comment on its page says nine days of use showed no change in hair tone. **Watch for this:** L'Oreal sells a shampoo and conditioner set of the same line with its own review total. The page we read is the single 6.8 fl oz shampoo. **Skip it if** you want a salon-line formula or a bigger bottle. ### 4. Clairol Professional Shimmer Lights Purple Shampoo: best for silver and highlighted hair **Why it made the list** - Its listing says it brightens and refreshes blonde, highlighted and silver hair. - It says it renews faded highlights and ash-toned hair. - The listing says it removes dull yellow in silver hair and leaves hair shiny without residue. **Drawbacks** - Amazon's own summary is mixed on fragrance and dryness. - The listing text we read is three short lines, with no ingredient or leave-on details. **Watch for this:** Four listings share this total as sizes of one shampoo. The page we read is the 8 fl oz bottle. **Skip it if** you want ingredient details or a leave-on time on the page. ### 5. Redken Blondage Purple Shampoo: best salon shampoo for bleached hair **Why it made the list** - Its listing calls it a professional salon shampoo for colour-treated and chemically treated hair, including bleached hair. - It says the purple pigments neutralize brassy, yellow and orange undertones. - The listing gives use two to three times a week, left on for three to five minutes, with salicylic acid, protein and glycerin in the formula. **Drawbacks** - Amazon's own summary is mixed on dryness and value. - A leave-on of three to five minutes asks more care than a rinse-through shampoo (our inference). **Watch for this:** The 33.8 fl oz bottle is a separate listing with the same total. The 10.1 fl oz size is the one on the page we read. **Skip it if** you want a shampoo you can rinse out at once. ### 6. Moroccanoil Blonde Perfecting Purple Shampoo: best sulfate-free shampoo in a small bottle **Why it made the list** - Its listing says violet pigments neutralize brassiness. - The formula is colour-safe and sulfate-free, and it is for blonde, lightened or grey hair. - The page we read is the 2.4 oz size, a small bottle. **Drawbacks** - Amazon's own summary is negative on bottle size. - Amazon's summary is also mixed on dryness and value. **Watch for this:** Larger sizes are sold under separate listings with the same total. The page we read is the 2.4 oz bottle. **Skip it if** you want a large bottle for regular use. ## What we left out, and why Of the 96 organic cards we read, 10 had their pages read in full and six became picks. - **Botanic Hearth purple shampoo and conditioner set.** A set, which our sets guide covers. - **L'Oreal's purple shampoo and conditioner set.** A set, with its own review total. - **Bold Uniq purple shampoo.** The page offers a Style selector and a critical comment says the box says to use it after a regular shampoo. With the other styles' totals out of view, we could not rule out that its review total covers more than one product. - **Olaplex N°.4P purple shampoo.** The listing text we read is a single line giving the volume, so there was nothing in its bullets to back a pick. This guide has no Wirecutter pick in the comparison table. For a shampoo that protects color on dry hair, see our [guide to shampoo for colored dry hair](https://twelvetabs.com/reviews/best-shampoo-for-colored-dry-hair/). ## Questions people ask ### Does purple shampoo really help with blonde hair? Allure explains that purple cancels yellow on the colour wheel, so a purple shampoo can balance brassy yellow tones and maintain brightness between salon visits. It works best on silver and blonde hair, and none of the listings here promise to treat hair damage. ### What is the best way to use purple shampoo? Follow the instructions on the bottle and watch the clock. Allure warns that too long on icy blonde can leave a blue-purple tinge, and the listings give 1 to 5 minutes for the [Fanola No Yellow](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-1) and three to five minutes for the [Redken Blondage](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-5). Byrdie suggests trying it on a strand first. ### Should you use purple or blue shampoo? Allure says darker blondes and brunettes tend to turn orange rather than yellow, and blue is the complement of orange. Byrdie quotes a colourist saying purple is too light for brassy orange or warm brunette hair. ### Which purple shampoo do hairdressers use? We cannot say what any hairdresser uses. Four picks come from professional lines, according to their listings: the [Fanola No Yellow](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-1), the [Matrix So Silver](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-2), the [Clairol Shimmer Lights](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-4) and the [Redken Blondage](https://twelvetabs.com/reviews/best-purple-shampoo-for-blonde-hair/#pick-5). ### How did TwelveTabs choose these purple shampoos? We compared the Amazon results for one search phrase, set aside sponsored repeats, size and pack variants and sets, and read each finalist's page for its listed pigment, ingredients and hair type. Each pick suits a different kind of blonde. ## How we researched On October 1, 2026 we read 120 Amazon result cards for the phrase 'purple shampoo' across two pages of results: 96 organic cards and 24 sponsored. AI compared them, set aside sponsored repeats, size and pack variants, and shampoo and conditioner sets, read the pages of 10 finalists and chose six purple shampoos for different hair and routines. AI wrote this guide from that research. Listings change: we read them on October 1, 2026, and a size, pack or seller may differ today. Ingredients, leave-on times and hair types are the listing text as we read it, which the collector cut to about 200 characters per bullet. Several listings share one page across sizes, so check the bottle size you order. ### Sources - [Allure: Best Purple Shampoos for Blonde Hair](https://www.allure.com/gallery/best-purple-shampoo-conditioner-blonde-hair) - [Byrdie: Best Purple Shampoos for Blonde Hair](https://www.byrdie.com/best-purple-shampoos-for-blonde-hair-4587044)