# The 5 Best All Natural Shampoos on Amazon in 2026 > Best all natural shampoo in 2026: a plant-based bottle with the EWG Verified mark, an organic cream, a gallon refill, a daily shampoo and a bar set. Guide: https://twelvetabs.com/reviews/best-all-natural-shampoo/ · Updated 2026-10-06 · By TwelveTabs · Search it live: https://twelvetabs.com/?q=natural%20shampoo&guide=best-all-natural-shampoo As an Amazon Associate we may earn from qualifying purchases. Our picks are independently researched, written by TwelveTabs AI and never sponsored. Prices and ratings change often: see the guide for today's. ## The top picks - **A plant-based shampoo with the EWG Verified mark:** ATTITUDE Moisturizing Shampoo. Its listing describes a plant-based shampoo that carries the EWG Verified mark, made with grapeseed oil and olive leaf extract, in a 32 fl oz bottle designed to be refilled from the maker's bulk format. - **A daily shampoo with organic aloe and tea tree oil:** Ingreendients Natural Shampoo. Its listing describes a daily shampoo made with organic, plant-derived ingredients including aloe vera, tea tree oil and apple cider vinegar, formulated without sulfates or silicones. - **A gallon-size refill for a shower dispenser:** Ginger Lily Farms Botanicals Moisturizing Shampoo. Its listing describes a naturally derived shampoo with botanical extracts for all hair types in a 128 fl oz gallon size meant for refilling a shower dispenser, in a coconut mango scent. - **A cream shampoo made with organic oils:** INNERSENSE Hydrating Cream Hairbath Shampoo. Its listing describes a hydrating cream shampoo with raw shea butter and avocado, sage, monoi and tamanu oils, made without silicones, for thick, coarse or dry hair. - **A plastic-free set of three shampoo bars:** J.R. Liggett's All Natural Shampoo Bar Variety Set. Its listing describes three shampoo bars, tea tree and hemp seed oil, jojoba and peppermint, and coconut and argan oil, that it says replace up to 72 oz of liquid shampoo with zero plastic. Our top pick is the **[ATTITUDE shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-1)**, a 32 fl oz liquid shampoo that carries the EWG Verified mark and that its listing calls plant-based. We read 124 Amazon result cards for "natural shampoo", compared 10 contenders on their own pages and kept five, because every pick had to say what is in it. Looking for a set that includes a conditioner? See our guide to [shampoo and conditioner sets](https://twelvetabs.com/reviews/best-shampoo-and-conditioner-sets/). Then one pick for each way of buying. For a pump-style daily shampoo with organic aloe and tea tree oil, the **[Ingreendients shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-2)**. For a gallon you refill from, the **[Ginger Lily Farms shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-3)**. For a cream shampoo with organic oils, the **[INNERSENSE hairbath](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-4)**. For no plastic bottle at all, the **[J.R. Liggett's bars](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-5)**. Here an all natural shampoo means a shampoo whose own listing sells it as natural, naturally derived, organic or botanical, or that carries a mark such as EWG Verified. "Natural" in this guide is always the listing's word, never ours. Dry shampoo, conditioner on its own, medicated shampoo, and kids' and pet shampoo are not counted. ## How to choose an all natural shampoo Start with the ingredient list, not the front label. - **Treat the front label as a claim.** FDA says it has no list of approved or accepted claims for cosmetics and does not approve cosmetic labeling before sale; a claim must be truthful and not misleading. Organically Becca warns that many brands call themselves "plant-based" or "herbal" and still use ingredients she avoids. Read the ingredient list of the [Ingreendients shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-2) or the [J.R. Liggett's bars](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-5) before you trust a headline. - **Know what "organic" means.** FDA says the cosmetics laws it enforces do not define "organic". The USDA's National Organic Program does, and an organic claim has to meet USDA's rules as well as FDA's. The [INNERSENSE hairbath](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-4) and the [Ingreendients shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-2) use organic wording in their listings. - **Decide what you want left out.** Organically Becca and Organic Beauty Lover both name sulfates, parabens, synthetic fragrance, silicones and PEGs in their lists of ingredients to avoid, and Organic Beauty Lover adds synthetic dyes, phthalates and formaldehyde-releasing preservatives. The [Ingreendients shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-2) is listed as sulfate-free and silicone-free, the [ATTITUDE shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-1) names parabens and phthalates as left out, and the [INNERSENSE hairbath](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-4) is listed as silicone-free. - **Look for an outside mark.** The [ATTITUDE shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-1) lists the EWG Verified mark, and says it was independently reviewed against EWG's criteria. A mark is the maker's statement about a program run by someone else, so check the program's own page if it matters to you. - **Choose the form that fits your routine.** Shampoo comes as a liquid, a cream or a bar. The [J.R. Liggett's bars](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-5) is a bar set and the [Ginger Lily Farms shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-3) is a gallon, while the others are single bottles. ## Our picks in detail ### 1. ATTITUDE Moisturizing Shampoo: best plant-based shampoo with an EWG mark **Why it made the list** - Its listing carries the EWG Verified mark, which it says means an independent review against EWG's criteria. - The formula is described as naturally derived under ISO 16128, with grapeseed oil and olive leaf extract. - In the listing text we read, parabens, MIT, formaldehyde releasers and phthalates are named as left out. - The 32 fl oz bottle is designed to be refilled from the maker's bulk format. - Amazon's own summary says customers like the fragrance and the ingredients, which it calls clean. **Drawbacks** - Amazon's own summary lists hair condition as mixed, with some noticing improvements after one use and others reporting problems. - The listing text we read names one scent, pear amber. **Watch for this:** the page has no size or scent menu, so the 32 fl oz bottle is the one read here. **Skip it if** you want a bar or a gallon. The [J.R. Liggett's bars](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-5) has no bottle and the [Ginger Lily Farms shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-3) is the largest size here. ### 2. Ingreendients Natural Shampoo: best daily shampoo with organic aloe **Why it made the list** - Its listing says it is made with organic, plant-derived ingredients such as aloe vera, tea tree oil and apple cider vinegar. - It is listed as sulfate-free and silicone-free, and described as a pH-balanced formula for everyday use. - Vegan, certified gluten-free and cruelty-free are all listed, and it is made in small batches in California. - Amazon's own summary says customers like the light natural smell and the lather. **Drawbacks** - Amazon's own summary says customers disagree on the moisturizing effect, with some finding it too drying. - The 9.6 fl oz bottle is on the small side for this list. **Skip it if** you wash often and want a large bottle. The [ATTITUDE shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-1) is 32 fl oz and the [Ginger Lily Farms shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-3) is a gallon. ### 3. Ginger Lily Farms Botanicals Moisturizing Shampoo: best gallon refill **Why it made the list** - The page opened on a 128 fl oz gallon that the listing says suits refilling a shower dispenser. - Its listing says it uses naturally derived ingredients enriched with vitamins, essential oils and botanical extracts. - It is listed as PETA-certified and vegan. - Amazon's own summary says one customer found it lasts a year. **Drawbacks** - Amazon's own summary lists lather and dryness as mixed. - A gallon is a big bottle to open before you know the coconut mango scent suits you. **Watch for this:** Amazon shows this shampoo in more than one size and scent. The page opened on the gallon in Coco Mango. **Skip it if** you want to try a shampoo first. The [Ingreendients shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-2) is a small bottle. ### 4. INNERSENSE Hydrating Cream Hairbath Shampoo: best cream shampoo **Why it made the list** - Its listing describes a cream shampoo with raw shea butter and avocado, sage, monoi and tamanu oils. - The formula is listed as silicone-free, for thick, coarse or thirsty hair. - It says the ingredients are grown organically and sourced from named plantations, orchards and farms. - Amazon's own summary says it keeps hair moisturized without leaving it dry. **Drawbacks** - Amazon's own summary says some customers find it leaves a greasy residue or makes their hair finer. - Only the 10 oz size was read. **Skip it if** you like a thin, foamy lather. A cream shampoo is a different feel from the [Ingreendients shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-2). ### 5. J.R. Liggett's All Natural Shampoo Bar Variety Set: best plastic-free set **Why it made the list** - Three bars come in one set: tea tree and hemp seed oil, jojoba and peppermint, and coconut and argan oil. - The listing says the three bars replace up to 72 oz of liquid shampoo with zero plastic. - It says the bars are handmade in small batches in New Hampshire, and the brand dates from 1982. - Amazon's own summary says the lather is rich and forms quickly. **Drawbacks** - Amazon's own summary says results are mixed, with some saying their hair has never been better and others calling it terrible for their hair. - Dryness is listed as mixed too. **Skip it if** you want one scent only. The set holds three, and the [ATTITUDE shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-1) is one liquid. ## What we left out, and why We read 124 result cards across two pages of "natural shampoo". 28 were sponsored, and we skipped them. From the 96 organic listings we chose 10 contenders by review count, one listing per product family, and read the Amazon page of each. We kept five. Five were left out: - **Native Coconut Vanilla Shampoo and Conditioner.** A shampoo-plus-conditioner 2-pack, and its total is shared with two other Native listings. We prefer a shampoo-only listing, and none was read. - **Avalon Organics All Natural Coconut Pear Shampoo.** Its total also shows on another Avalon Organics formula, so it may be pooled, and we could not show it is not. - **California Naturals Classic Clean Toasted Coconut Shampoo.** Its total shows on three listings, one of them a different California Naturals formula. - **Nature Sustained Natural Shampoo.** Its listing makes medical-style claims we do not repeat, and its total is shared with a second listing for another hair type. - **Andalou Naturals Argan Oil Shea Moisture Rich Shampoo.** The listing text we read is three short marketing lines with no ingredient facts. ## Questions people ask ### What is the best all natural shampoo? For most people, the [ATTITUDE shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-1): a plant-based shampoo with the EWG Verified mark and a listing that names what it leaves out. For no plastic bottle, the [J.R. Liggett's bars](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-5). ### What does "all natural" mean on a shampoo? On a label, less than it sounds. FDA says it does not approve cosmetic labeling claims before sale and keeps no list of accepted ones, and that "organic" is a term the USDA defines. That is why this guide leans on each listing's ingredient facts and marks. ### Which ingredients do natural shampoo guides tell you to avoid? Organically Becca and Organic Beauty Lover both list sulfates, parabens, synthetic fragrance, silicones and PEGs, and Organic Beauty Lover adds synthetic dyes, phthalates and formaldehyde-releasing preservatives. These are their lists, not ours. Compare them with the ingredient list on the bottle. ### Is a shampoo bar better than a liquid? Not better, just different. The [J.R. Liggett's bars](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-5) is a bar set that its listing says has zero plastic, while the [Ginger Lily Farms shampoo](https://twelvetabs.com/reviews/best-all-natural-shampoo/#pick-3) is a gallon you decant from. Pick the form that fits how you wash. ### How did TwelveTabs choose these shampoos? TwelveTabs, our AI shopping agent, compared Amazon's results for "natural shampoo", read the pages of 10 contenders and named five picks, as of October 6, 2026. We checked the label advice against FDA, Organically Becca and Organic Beauty Lover. To see what it picks today, run the search yourself with the button on this page. ## How we researched On October 6, 2026 we read the first two pages of Amazon's results for "natural shampoo": 124 result cards, 96 distinct organic listings. AI compared them, read the Amazon pages of 10 contenders and named 5 picks. AI wrote this guide from that research. Listings change: we read them on October 6, 2026, and a size, scent or seller may differ today. Some listings cover more than one size or scent under a single rating, so a rating describes the line and not the exact version shown. The Amazon text we kept for each product is cut short, so a feature that is not named here may still be on the full page. ### Sources - [FDA: Cosmetics Labeling Claims](https://www.fda.gov/cosmetics/cosmetics-labeling/cosmetics-labeling-claims) - [FDA: "Organic" Cosmetics](https://www.fda.gov/cosmetics/cosmetics-labeling-claims/organic-cosmetics) - [Organically Becca: Natural Shampoo Guide](https://organicallybecca.com/natural-shampoo-guide-by-hair-type/) - [Organic Beauty Lover: Best Natural Shampoo](https://organicbeautylover.com/hair/best-natural-shampoo/)